How can I stay safe if there is a terrorist attack?

In the unlikely event of a terrorist attack the advice from our Emergency Services is Stay Safe – Run, Hide, Tell.

  1. Run – Run away from the incident as fast as you can, do not stop to take pictures on your phone. Remember it is quite hard to hit a moving target for most gunmen.
  2. Hide – If you can’t run as your too close to the action HIDE. Lock or barricade doors, get in closets and hide under tables or in cupboards.
  3. Tell – Now is the time to use your phone if you can to report the incident and your location. You can make a silent 999 call if you are so close to the action you can’t speak.

Police first used the ‘run, hide, tell’ advice following the London Bridge attack.

UK counter-terrorism police have released a four-minute video detailing their ‘run, hide, tell’ advice in the event of a firearms attack. It shows holidaymakers under attack at a hotel. The video narrative begins by saying that such attacks are rare but advises people to be prepared. Commenting on the video a National Counter Terrorism Policing spokesman said:

We know that from case studies and the testimony of people who have survived attacks that the advice given in the film has saved lives. While the general level of threat to the UK is SEVERE, the probability of being caught up in a firearms or weapons attack is very, very small. However, it is important the public know what to do in the event of getting caught up in such an incident.

You can watch the video by clicking here.

The special case of children and teenagers

It is especially important that we help our children and teens understand what they should do when faced with a situation such as a terrorist attack. We hope that such a thing would never happen to us or our families. However, the reality is that Britain faced an unprecedented threat after a wave of atrocities in 2017. This includes the Manchester bombing, in which a pop concert packed with young fans was targeted.

These atrocities have sadly resulted in some of the youngest victims of terror the UK has ever had. A police spokesperson urged children to ‘run, hide, tell’ from terror – not to take photos, a message that every young person should be taught.

For comprehensive protective security advice for professionals, please visit:

Terrorism and Hotels

Guests should follow the ‘Run, Hide, Tell’ guidance as outlined above.

Hotels owners can help prevent incidents by regularly review their terrorism procedures. For UK hotels, the UK Government publishes guidance for hotels in their ‘Crowded Places Guidance’, available for download here.

In the highly unlikely event on an incident, hotel staff should be capable and confident first aiders. In the Crowded Places Guidance, this is mentioned on page 46, under ‘Good Housekeeping’ (“Are sufficient staff trained in first aid for a terrorist type attack?“).

We offer an entry-level dedicated first aid course for hotels here, teaching your staff how to deal with common first aid situations. We created this course working with hospitality experts – so it covers a wide range of common circumstances as well.

We also offer ‘Major Incident’ courses:

Introduction to Major Incident Management

Major Incident Management Training

To find out more information, find which course is right for your business, or to book a course, email us at [email protected]